Key Skills
Business Content Development and Research
Industry Presentation, Case Studies and Social Media Consultancy
Qualifications
Masters of Business Administration (MBA) in Marketing and International Business
Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi, India
During 2005-2007, with aggregate of 72.6%
Bachelors of Arts (Honours) in Journalism
University of Delhi, New Delhi, India
During 2002-2005, with aggregate of 69.9%
Objective:
To work with a reputed firm and put in best of my capabilities and skills for excelling and strengthening my skills for maximum benefit of the enterprise
Summary:
The applicant has been skilled in the domains like Business Research, Strategy & Planning, Business Content Development & Presentations, and Social Media Consultancy. In additions, she has been actively involved in pitch presentations, strategy for social media campaigning amongst others. She also maintained her own blog, which highlights her beliefs about various topics. She can work on justifiable deadlines whilst maintaining the quality of work, and her efficiency has been awarded and acknowledged. Her professional strengths include knowledge across various industrial sectors, a confident approach towards work, proactive and self motivated, possess a sense of ownership towards work. She is keen interest to learn and update skill set, and is proficient in MS Office and the internet.
Current Position:
Accounts Executive – Content
Vaishnavi Corporate Communication Pvt. Ltd. (VCCPL), New Delhi, India
September 23, 2008 to October 31, 2011
Key projects that the applicant has been associated with include:
Ø India’s prominent Industry Chamber ‘Confederation of Indian Industry’ (CII) and its strategic partners, ‘India Brand Equity Foundation’ (IBEF); ‘Young Indians’ (Yi), ‘India@75 mission’, ‘Aspen India’, ‘Bhartiya Yuva Shakti Trust’ (BYST), ‘Overseas Indian Facilitation Centre’ (OIFC)
Ø Management Institution ‘All India Management Association’ (AIMA)
Ø Industry conglomerate ‘JK Organisation’
Ø Infrastructure developer ‘Hindustan Construction Company’ (HCC) and its township project ‘Lavasa City’
Ø Steel producer ‘Tata Steel Limited’
Ø Real Estate and Infrastructure company ‘Unitech Limited’
Ø IPL Cricket Team ‘Rajasthan Royals’
Ø Indian Edition of ATP tour tournament, ‘Aircel Chennai Open’ (ACO) 2010 / 2011
Ø Cotton Council International Social Media campaign for TeeZing 2011, T-Shirt designing competition
Business Research
Ø Knowledge of primary and secondary research methodologies
Ø Prepared reports and content for event / report based information and other sources
Ø Post research through the means of internet, audios and company information, created contributory articles to project promising company, Tata Steel
Ø Associated with Tata Steel for developing research reports and white papers for the Steel and Mining sector
Ø Conducting dip-stic studies for across sectors
Ø Extensive research for Rajasthan Royals during crisis over the equity structure
Ø Undertake research on a continuous basis to keep updated with developments across industry
Social Media Consultancy and Communications
Ø Press Release preparation across industries, which primarily includes business content
Ø Active media interface for the Confederation of Indian Industry (CII), CII’s strategic partners, Hindustan Construction Company (HCC), Aircel Chennai Open 2010 and Aircel Chennai Open 2011, Croma, Tata Steel,
Ø Aircel Chennai Open, facilitating media support for the players of the tournament
Ø Follow up to the crisis for Rajasthan Royals, Indian Premier League and prepare an intelligent media communication plan
Ø Worked on communication strategies for the clients for CII, Tata Steel, HCC, Lavassa, Aircel Chennai Open
Ø Social Media Campaigns which includes media channels like blogs, social networking, outdoor medium like Kiosks, touch screens etc.
Strategy and Planning
Ø Plans focusing on strategy and execution of communications for Confederation of Indian Industry (CII), India Brand Equity Foundation (IBEF), Overseas Indian Facilitation Centre (OIFC), Unitech Ltd, Tata Steel, amongst others
Ø Formulated and executed communications strategy for various CII verticals and events
Ø Conducted media dipstick studies for the clients like Tata Steel, Lavasa (HCC)
Ø Worked ideating and conceptualizing various client review presentations, pitch presentations and media plans
Ø Managing crisis through the means of media communication, management and client servicing executive for Tata Steel, Tata Capital and Unitech
Other Projects Undertaken:
Ø Media Guide for Aircel Chennai Open 2010
Ø CII Brand Manual & Visual Identity Guide
Ø In-house CII Quarter Review Presentation
Ø Privatization of Health Sector in India
Ø Indian Tourism Prospects: Challenges and Suggestions
Ø Comparative Analysis on Unit Linked Insurance Plans by leading Insurance Companies in India
Ø An Analysis on FM Radio Sector in India
Ø An Analysis on Surrogate Advertisements in India
Seminars and Workshops:
Ø Taking account of all the major Confederation of Indian Industry (CII) events for developing the content to be disseminated to media on almost daily basis
Ø Attended a seminar on Ink Vs Inc. hosted by Symbiosis Institute of Mass Communication
Ø Attended a workshop on ‘Risk and Crisis management in tourism’ by Bert Van Walbeak, hosted by Pacific Asia Travel Association
Previous Work Experience:
Research Associate
TNS Global
May 1, 2008 – September 22, 2008
Research personnel for quantitative research through primary and secondary methodologies, the job profile included preparing questionnaires, data analysis and presentation. Coordinating with the field work team for ensuring quality and authenticity was also an important facet of the profile.
Assistant Manager – Public Relations
TRAC Representations (I) Private Limited
5th January 2007 – 31st April 2008
Clientele include Tourism Malaysia and Korea Tourism Organization. The job involved marketing, content development, strategy and planning, the details are as follows:
Ø Drafting market centric reports on fortnightly & monthly basis highlighting on policies and trends which are related to aviation, tourism and immigration
Ø Proposing various trade and non trade events to the clients to generate publicity for the clients
Ø Undertaking primary as well as secondary research as per the client’s requirements
Ø Representing the client in travel and tourism events, along with formulating event centric reports pertaining to deliverables to the client
Ø Coordinating with media on generating coverage on print and electronic communication medium
Ø Drafting and Issuing Press Releases, E-Newsletters, responding to media/consumer queries and establishing media and travel trade relations
Ø Associated with furnishing journals, research documents etc. that are being circulated amongst present / prospective clients
Trainings & Internships:
Ø ETV Delhi Bureau
Interned as a reporter and filed the stories on current events
Ø Hindustan Times
Interned for the reporting department
Ø The Times of India
Worked for the ‘Times Night life and Leisure Guide’ and the ‘Times Style Guide’.
Activities & Hobbies:
Ø Participating in debates and discussions
Ø Participating in street plays
Ø Reading, Graffiti Writing, Traveling, Shopping, Playing Chess
